Job Overview
Core Responsibilities
· A specialist , with the aim to manage and deliver SEM campaigns
· Further develop the contribution by Marketing towards ROI by significantly improving numbers
· Be the key subject matter expert who delivers the Search campaigns strategy.
· Advanced Excel reporting. You’ll pull reports and update dashboards to identify trends, opportunities, and problems that create real time impact.
· Manage paid search campaigns across multiple engines and ensure program specific coverage and ROI goals are being met
· Responsible for all facets of day-to-day management including keyword research/build-outs, ad copy writing, translations, testing, bid management, landing page selection/optimization
· Maintain alignment with promotional calendar ensuring that ad copy and spend is consistent with broader goals
· Develop and maintain reporting on all levels of data from keyword to campaign for ROI and coverage metrics
· Consistent communication to identify opportunities as well provide key learning for each family of products for specific clients
· Provide recommendations for annual budget planning
· Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
· Analyse campaigns and translate anecdotal and qualitative data into recommendations and plans for revising the campaign to optimize to improve on KPIs on an ongoing basis
· Must be able to present results as well as high-level trends
· Ability to gather insight from data and execute next steps accordingly
Attributes that we are looking at
· Analytical mind
· Meticulous eye for detail
· Is excited about Digital Marketing
Critical requirements
Market places and paid search platforms: 3 to 4 years of experience using Google Ads and/or Bing Ads with a defined revenue goal.
· Minimum of 3 years of experience with Google AdWords and/or Google Shopping, BingAds, Yahoo, Discovery
· Proficient with Google reporting tools
· Deep knowledge of paid search engine advertising tools (Google, Bing, Yahoo) and bid management systems (Adwords, DoubleClick, Google Analytics, Tag Manager etc)
· Extensive experience managing paid search placements including SEM (text ads/PPC), Product Listing Ads (PLA)
· Knowledge of both local (within their country/region) and global trends on SEM
· Proficiency and ownership over feed management as it relates to search engine marketing and product listing ad, including feed hosting platforms, updates, troubleshooting and ongoing feed audits
· Understand key e-commerce events and seasonal trends that could impact the overall digital marketing industry.
· Advanced Excel/Data base capabilities and good proficiency with Powerpoint
· Self-directed with a passion to continue to learn and grow, embracing the continuous improvement approach (define-measure-analyze-improve-control)
· Strong teamwork orientation