Google Ads Manager

Job Overview

Core Responsibilities


· A specialist , with the aim to manage and deliver SEM campaigns

· Further develop the contribution by Marketing towards ROI by significantly improving numbers

· Be the key subject matter expert who delivers the Search campaigns strategy.

· Advanced Excel reporting. You’ll pull reports and update dashboards to identify trends, opportunities, and problems that create real time impact.

· Manage paid search campaigns across multiple engines and ensure program specific coverage and ROI goals are being met

· Responsible for all facets of day-to-day management including keyword research/build-outs, ad copy writing, translations, testing, bid management, landing page selection/optimization

· Maintain alignment with promotional calendar ensuring that ad copy and spend is consistent with broader goals

· Develop and maintain reporting on all levels of data from keyword to campaign for ROI and coverage metrics

· Consistent communication to identify opportunities as well provide key learning for each family of products for specific clients

· Provide recommendations for annual budget planning

· Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research

· Analyse campaigns and translate anecdotal and qualitative data into recommendations and plans for revising the campaign to optimize to improve on KPIs on an ongoing basis

· Must be able to present results as well as high-level trends

· Ability to gather insight from data and execute next steps accordingly


Attributes that we are looking at

· Analytical mind

· Meticulous eye for detail

· Is excited about Digital Marketing



Critical requirements


Market places and paid search platforms: 3 to 4 years of experience using Google Ads and/or Bing Ads with a defined revenue goal.


· Minimum of 3 years of experience with Google AdWords and/or Google Shopping, BingAds, Yahoo, Discovery

· Proficient with Google reporting tools

· Deep knowledge of paid search engine advertising tools (Google, Bing, Yahoo) and bid management systems (Adwords, DoubleClick, Google Analytics, Tag Manager etc)

· Extensive experience managing paid search placements including SEM (text ads/PPC), Product Listing Ads (PLA)

· Knowledge of both local (within their country/region) and global trends on SEM

· Proficiency and ownership over feed management as it relates to search engine marketing and product listing ad, including feed hosting platforms, updates, troubleshooting and ongoing feed audits

· Understand key e-commerce events and seasonal trends that could impact the overall digital marketing industry.

· Advanced Excel/Data base capabilities and good proficiency with Powerpoint

· Self-directed with a passion to continue to learn and grow, embracing the continuous improvement approach (define-measure-analyze-improve-control)

· Strong teamwork orientation

Job Detail
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